Personal
computer maker HP is betting big on premium laptops in the Indian market as the
company sees a surge in demand for devices with efficient features and better
design.
The company, which has today launched its premium Spectre range that comprises
HP Spectre Folio and HP Spectre x360 in India, said it is seeing faster growth
in the premium and gaming devices than the traditional laptop segment.
“We do expect growth to happen across all segments. I think the premium segment purely as a percentage will grow faster. The traditional personal computer segment or mainstream is a very big part of the market, that will also grow, but grow at a slow pace,” said Sumeer Chandra, managing director, HP India.
He believes a higher disposable income is also pushing many people to invest in high-end laptops. HP Spectre Folio is priced at nearly Rs 1.9 lakh in India.
HP said there is a growing desire for personal computing devices that enable new experiences and are built for users who spend a significant amount of time using their laptop outside of the home.
The company owns 30.7 % of the traditional PC market in India. HP will sell the Spectre range of products through 200 branded stores across the country.
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